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Terms of Use

Last Updated: October 18, 2025

1. Introduction

Welcome to Apalee Guide. These Terms of Use govern your use of our website at apalee.com and the services we provide. By using our website or booking our services, you agree to comply with and be bound by these terms.

Please read these terms carefully before using our website or services. If you do not agree to these terms, please do not use our website or services.

2. About Us

Apalee Guide is a cultural tour guide service based in London, UK, specializing in guided tours exploring contemporary British culture, art, food, and urban landscapes.

Our contact details are:

  • Address: 1 Shortlands, London W6 8DR
  • Phone: +442032398646
  • Email: info@apalee.com

3. Website Use

3.1 Permitted Use

You may use our website for lawful purposes only. You may:

  • Browse the website
  • View and access the content
  • Book tours and services
  • Use features provided on the website
  • Print or download extracts for your personal, non-commercial use

3.2 Prohibited Use

You may not:

  • Use the website in any way that breaches any applicable local, national, or international law or regulation
  • Copy, reproduce, distribute, or republish any content from our website for commercial purposes without our consent
  • Use automated tools or software to extract data from our website (scraping)
  • Attempt to gain unauthorized access to our systems or servers
  • Introduce viruses, trojans, worms, or other malicious code
  • Impersonate another person or misrepresent your affiliation with any person or organization
  • Engage in any activity that could damage, disable, or impair the functionality of our website

4. Intellectual Property

All content on our website, including but not limited to text, graphics, logos, images, audio clips, digital downloads, data compilations, and software, is the property of Apalee Guide or our content suppliers and is protected by UK and international copyright laws.

The compilation of all content on this website is the exclusive property of Apalee Guide and is protected by UK and international copyright laws. All trademarks, service marks, and trade names used on this site are trademarks or registered trademarks of Apalee Guide or their respective owners.

5. User Content

If you submit any information or content to our website (such as feedback, reviews, or comments), you grant Apalee Guide a non-exclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.

You represent and warrant that:

  • You own or control all rights to the content you post
  • The content is accurate and not misleading
  • The content does not infringe, misappropriate or violate any third party's rights
  • The content complies with these Terms of Use and all applicable laws

We have the right to remove any content or material that we consider to be in violation of these terms or otherwise inappropriate.

6. Booking Terms

6.1 Making a Booking

By submitting a booking request through our website, you offer to purchase our tour services subject to these terms. All bookings are subject to availability and confirmation by us.

When making a booking, you must provide accurate and complete information. You must be at least 18 years old to make a booking or have the permission of a parent or guardian.

6.2 Pricing and Payment

All prices displayed on our website are in British Pounds (£) and include applicable taxes unless otherwise stated. Payment methods accepted are specified on our website.

For standard tours, full payment is required at the time of booking. For custom or private tours, a deposit (typically 50%) is required to secure the booking, with the remaining balance due 14 days before the tour date.

6.3 Booking Confirmation

Your booking is confirmed when we send you a booking confirmation email. Please check the details in this email carefully and contact us immediately if any information is incorrect.

6.4 Cancellation Policy

Our cancellation policy is as follows:

  • Cancellations more than 7 days before the tour date: Full refund or complimentary rebooking
  • Cancellations 3-7 days before the tour date: 75% refund or complimentary rebooking
  • Cancellations 48-72 hours before the tour date: 50% refund or rebooking with 25% fee
  • Cancellations less than 48 hours before the tour date: No refund, rebooking with 50% fee

All cancellations must be made in writing by email to booking@apalee.com.

6.5 Changes by Us

We reserve the right to make changes to any tour if necessary. If we make a significant change, we will inform you as soon as possible. In such cases, you may choose to accept the change, book an alternative tour (paying or receiving a refund for any price difference), or cancel and receive a full refund.

In rare cases, we may need to cancel a tour due to circumstances beyond our control. If this occurs, we will offer you an alternative tour or a full refund.

6.6 Tour Participation

Participants must be in suitable physical condition for the selected tour. If you have any medical conditions, disabilities, or special requirements, please inform us at the time of booking so we can advise on suitability and make reasonable adjustments where possible.

We reserve the right to refuse participation or continue participation if a participant's conduct is disruptive, threatening, or abusive, or if we reasonably believe that a participant is under the influence of alcohol or drugs.

7. Liability and Disclaimers

7.1 Website Accuracy

While we make reasonable efforts to ensure the accuracy of information on our website, we do not guarantee that the website or any content on it is error-free, complete, or up-to-date. We may update the content at any time without notice.

7.2 Website Availability

We do not guarantee that our website, or any content on it, will always be available or uninterrupted. Access to our website is permitted on a temporary basis. We may suspend, withdraw, discontinue, or change all or any part of our website without notice.

7.3 Limitation of Liability

To the maximum extent permitted by law, Apalee Guide and its officers, employees, and agents exclude all liability for any loss, damage, expense, or injury arising from your use of our website or services, whether direct, indirect, or consequential, including but not limited to:

  • Loss of profits, sales, business, or revenue
  • Business interruption
  • Loss of anticipated savings
  • Loss of business opportunity, goodwill, or reputation
  • Any indirect or consequential loss or damage

Nothing in these terms excludes or limits our liability for:

  • Death or personal injury caused by our negligence
  • Fraud or fraudulent misrepresentation
  • Any matter for which it would be unlawful for us to exclude or limit our liability

7.4 Force Majeure

We will not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause beyond our reasonable control, including but not limited to: natural disasters, adverse weather conditions, terrorist attacks, civil unrest, governmental actions, or other events outside our control.

8. Links to Third-Party Websites

Our website may contain links to third-party websites. These links are provided for your convenience only. We have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them. The inclusion of links does not imply endorsement of the linked websites or any association with their operators.

9. Privacy

Your privacy is important to us. Please refer to our Privacy Policy for information about how we collect, use, and disclose your personal data.

10. Changes to These Terms

We may revise these Terms of Use at any time by amending this page. Please check this page regularly to take notice of any changes we made, as they are binding on you. The date at the top of this page indicates when these terms were last updated.

11. Applicable Law and Jurisdiction

These Terms of Use and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these terms or their subject matter or formation (including non-contractual disputes or claims).

12. Severability

If any part of these Terms of Use is determined to be invalid or unenforceable pursuant to applicable law, the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision, and the remainder of the Terms of Use shall continue in effect.

13. Contact Us

If you have any questions or concerns about these Terms of Use, please contact us:

  • Email: legal@apalee.com
  • Post: Apalee Guide, 1 Shortlands, London W6 8DR
  • Phone: +442032398646
Apalee Guide Logo

Discover the diverse cultural landscape of modern Britain through expertly curated experiences.

1 Shortlands, London W6 8DR

+442032398646

info@apalee.com

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