Cookie Policy

1. Introduction

This Cookie Policy explains how Apalee Guide ("we", "our", "us") uses cookies and similar technologies on our website (apalee.com). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This policy is designed to help you understand what cookies are, how we use them, your choices regarding cookies, and further information about cookies. Please read this Cookie Policy in conjunction with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

Cookies allow a website to recognize your device and remember if you've been to the website before. They store some information about your preferences or past actions and help make your user experience more efficient and enjoyable.

Cookies can be "persistent" or "session" cookies:

• Persistent cookies remain on your device even after you close your browser. They remain until you delete them or they reach their expiry date. These cookies can be used to remember your preferences for when you visit the site again.
• Session cookies are temporary and are deleted from your device once you close your browser. These cookies help websites recognize you as you navigate between different pages during your browsing session.

3. Similar Technologies

In addition to cookies, we may use other similar technologies on our website:

• Web beacons (or pixel tags): Small graphic images placed on web pages or in emails that allow us to determine if you have performed a specific action. When you access these pages or open emails, the web beacons generate a notice of that action.
• Local storage: This allows websites to store information locally on your device using HTML5 or similar technologies. These technologies are similar to cookies but can store larger amounts of data.
• Device fingerprinting: This involves collecting and analyzing information about your device, such as your browser type, operating system, and installed plugins, to create a unique identifier.

For simplicity, we refer to all these technologies as "cookies" throughout this policy.

4. Why We Use Cookies

We use cookies for several reasons, which can be categorized as follows:

4.1 Necessary (Essential) Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, secure areas access, and other features that cannot be switched off. These cookies do not store any personally identifiable information.

4.2 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

4.3 Performance (Analytics) Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

4.4 Marketing (Targeting) Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

5. Cookies We Use

Below is a detailed list of the cookies we use on our website:

6. Third-Party Cookies

Some cookies are placed by third parties on our website. These third parties may include analytics providers, advertising networks, and social media platforms. These third parties may use cookies, web beacons, and similar technologies to collect information about your use of our website and other websites.

This information may be used by these third parties to:

• Measure the effectiveness of their advertisements
• Personalize the advertising content you see
• Analyze trends and general website usage
• Provide aggregate statistics about visitors to our website

We have limited control over these third-party cookies. We recommend that you check the privacy policies of these third parties to understand how they use your information.

7. Your Cookie Choices

You have several options to control or limit how we and our partners use cookies:

7.1 Cookie Consent Tool

When you first visit our website, you will see a cookie banner that allows you to accept or decline different categories of cookies. You can change your preferences at any time by clicking the "Manage Cookies" link in the footer of our website.

7.2 Browser Controls

Most web browsers allow you to control cookies through their settings preferences. These settings are typically found in the "options" or "preferences" menu of your browser. You can set your browser to:

• Refuse all cookies
• Accept only first-party cookies (cookies set by the website you're visiting)
• Delete specific cookies
• Warn you before a cookie is placed

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Please note that if you choose to block cookies, you may not be able to use all the features of our website.

7.3 Opt-Out of Specific Third-Party Cookies

You can opt-out of certain third-party cookies directly:

• Google Analytics: https://tools.google.com/dlpage/gaoptout
• Google Ads: https://adssettings.google.com
• Facebook: https://www.facebook.com/settings/?tab=ads

7.4 Industry Opt-Out Tools

You can also use these industry tools to limit targeted advertising:

• Digital Advertising Alliance (DAA): https://optout.aboutads.info/
• Network Advertising Initiative (NAI): https://optout.networkadvertising.org/
• European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu/

8. Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Our website does not currently respond to "Do Not Track" signals. However, you can use the cookie controls described above to manage your preferences.

9. Consequences of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly. For example:

• You may not be able to use our Tour Builder feature
• Your preferences and settings may not be remembered
• Some pages may not display correctly
• You may need to re-enter information that would otherwise be remembered

Necessary cookies are required for the basic functionality of our website and cannot be disabled.

10. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at privacy@apalee.com.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. If we make significant changes, we will notify you through a prominent notice on our website or by email.

We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies and related technologies.

12. Contact Us

If you have any questions or concerns about our Cookie Policy or our use of cookies, please contact us:

• Email: privacy@apalee.com
• Post: Data Protection Officer, Apalee Guide, 1 Shortlands, London W6 8DR
• Phone: +442032398646